{"id":29,"date":"2009-08-31T10:18:28","date_gmt":"2009-08-31T08:18:28","guid":{"rendered":"https:\/\/www.devadeas.fr\/?p=29"},"modified":"2009-11-05T21:39:02","modified_gmt":"2009-11-05T20:39:02","slug":"regie-de-france-televisions-france-telecom-interesse","status":"publish","type":"post","link":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/","title":{"rendered":"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9?"},"content":{"rendered":"<div>\n<p>Source :\u00a0 <a href=\"http:\/\/www.challenges.fr\/actualites\/medias\/20090831.CHA6835\/regie_de_france_televisions__france_telecom_interesse_.html\">Challenges <\/a>&#8211; 31.08.2009<\/p>\n<p><strong>Si la direction de France T\u00e9l\u00e9com s&rsquo;est refus\u00e9e \u00e0 tout commentaire, France T\u00e9l\u00e9visions a elle confirm\u00e9 avoir lanc\u00e9 une consultation sur l&rsquo;ouverture du capital de sa r\u00e9gie publicitaire.<\/strong><\/p>\n<p>France T\u00e9l\u00e9com pourrait acqu\u00e9rir 30 \u00e0 40% de la r\u00e9gie de France T\u00e9l\u00e9visions, a-t-on appris lundi 31 ao\u00fbt aupr\u00e8s du syndicat CFE-CGC-Unsa de France T\u00e9l\u00e9com, qui a demand\u00e9 des explications au P-DG, dans un courrier dont l&rsquo;AFP a obtenu copie.<br \/>\nApr\u00e8s l&rsquo;annonce, le 28 ao\u00fbt, du rachat par France T\u00e9l\u00e9com de la soci\u00e9t\u00e9 Unanimis, pr\u00e9sent\u00e9e comme \u00ab\u00a0le plus grand r\u00e9seau exclusif de publicit\u00e9 num\u00e9rique au Royaume-Uni\u00a0\u00bb, la CFE-CGC-Unsa \u00ab\u00a0a fortuitement appris que le groupe France T\u00e9l\u00e9com Orange \u00e9tait retenu en &lsquo;short list&rsquo; pour prendre une participation de 30 \u00e0 40% dans la r\u00e9gie publicitaire France T\u00e9l\u00e9visions Publicit\u00e9\u00a0\u00bb, explique le syndicat dans sa lettre \u00e0 Didier Lombard.<br \/>\nSi la direction de France T\u00e9l\u00e9com s&rsquo;est refus\u00e9e \u00e0 tout commentaire, France T\u00e9l\u00e9visions a elle confirm\u00e9 avoir lanc\u00e9 une consultation sur l&rsquo;ouverture du capital de sa r\u00e9gie publicitaire.<\/p>\n<h3>Cap sur la pub<\/h3>\n<p>Pour le syndicat, \u00ab\u00a0une telle prise de participation serait de nature \u00e0 bousculer largement l&rsquo;activit\u00e9 de notre R\u00e9seau Orange Network Advertising, en France particuli\u00e8rement\u00a0\u00bb. Il s&rsquo;\u00e9tonne donc \u00ab\u00a0que France T\u00e9l\u00e9com n&rsquo;ait pas inform\u00e9 ses salari\u00e9s de son intention de faire une proposition ferme d&rsquo;acquisition\u00a0\u00bb.<br \/>\nLa CFE-CGC-Unsa demande ainsi au P-DG de \u00ab\u00a0bien vouloir informer le Comit\u00e9 central dans les meilleurs d\u00e9lais\u00a0\u00bb de \u00ab\u00a0ces deux acquisitions qui infl\u00e9chissent la strat\u00e9gie de notre entreprise\u00a0\u00bb et \u00ab\u00a0g\u00e9n\u00e8reront des sorties de cash dont les cons\u00e9quences op\u00e9rationnelles sont loin d&rsquo;\u00eatre neutres\u00a0\u00bb.<br \/>\nL&rsquo;Association de d\u00e9fense de l&rsquo;\u00e9pargne de l&rsquo;actionnariat des salari\u00e9s (Adeas) se joint \u00e0 cette demande \u00ab\u00a0d&rsquo;explications\u00a0\u00bb.<br \/>\nFrance T\u00e9l\u00e9com a annonc\u00e9 vendredi le rachat d&rsquo;Unanimis, r\u00e9gie britannique sp\u00e9cialis\u00e9e dans la publicit\u00e9 de marques sur internet, pour un montant qui n&rsquo;a pas \u00e9t\u00e9 pr\u00e9cis\u00e9. Le directeur d&rsquo;Orange Publicit\u00e9 avait pr\u00e9cis\u00e9 vendredi \u00e0 cette occasion que le rachat \u00ab\u00a0contribuerait \u00e0 servir l&rsquo;ambition globale du groupe qui a annonc\u00e9 sa volont\u00e9 de faire cro\u00eetre le chiffre d&rsquo;affaires de ses nouvelles activit\u00e9s de croissance -dont la publicit\u00e9 est un axe majeur- de 9 \u00e0 20% entre 2008 et 2012\u00a0\u00bb.<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Source :\u00a0 Challenges &#8211; 31.08.2009 Si la direction de France T\u00e9l\u00e9com s&rsquo;est refus\u00e9e \u00e0 tout commentaire, France T\u00e9l\u00e9visions a elle confirm\u00e9 avoir lanc\u00e9 une consultation sur l&rsquo;ouverture du capital de sa r\u00e9gie publicitaire. France T\u00e9l\u00e9com pourrait acqu\u00e9rir 30 \u00e0 40% de la r\u00e9gie de France T\u00e9l\u00e9visions, a-t-on appris lundi 31 ao\u00fbt aupr\u00e8s du syndicat CFE-CGC-Unsa [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[3,8],"tags":[6,10,5],"class_list":["post-29","post","type-post","status-publish","format-standard","hentry","category-laction-de-ladeas","category-revue-de-web","tag-acquisition","tag-diversification","tag-strategie"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9? - ADEAS<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9? - ADEAS\" \/>\n<meta property=\"og:description\" content=\"Source :\u00a0 Challenges &#8211; 31.08.2009 Si la direction de France T\u00e9l\u00e9com s&rsquo;est refus\u00e9e \u00e0 tout commentaire, France T\u00e9l\u00e9visions a elle confirm\u00e9 avoir lanc\u00e9 une consultation sur l&rsquo;ouverture du capital de sa r\u00e9gie publicitaire. France T\u00e9l\u00e9com pourrait acqu\u00e9rir 30 \u00e0 40% de la r\u00e9gie de France T\u00e9l\u00e9visions, a-t-on appris lundi 31 ao\u00fbt aupr\u00e8s du syndicat CFE-CGC-Unsa [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/\" \/>\n<meta property=\"og:site_name\" content=\"ADEAS\" \/>\n<meta property=\"article:published_time\" content=\"2009-08-31T08:18:28+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2009-11-05T20:39:02+00:00\" \/>\n<meta name=\"author\" content=\"H\u00e9l\u00e8ne Marcy\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"H\u00e9l\u00e8ne Marcy\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/\"},\"author\":{\"name\":\"H\u00e9l\u00e8ne Marcy\",\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#\\\/schema\\\/person\\\/f211a644cb2f568bb26120ca01bdf5b4\"},\"headline\":\"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9?\",\"datePublished\":\"2009-08-31T08:18:28+00:00\",\"dateModified\":\"2009-11-05T20:39:02+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/\"},\"wordCount\":421,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#organization\"},\"keywords\":[\"acquisition\",\"diversification\",\"strat\u00e9gie\"],\"articleSection\":[\"L'action de l'ADEAS\",\"Revue de web\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/\",\"url\":\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/\",\"name\":\"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9? - ADEAS\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#website\"},\"datePublished\":\"2009-08-31T08:18:28+00:00\",\"dateModified\":\"2009-11-05T20:39:02+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/laction-de-ladeas\\\/regie-de-france-televisions-france-telecom-interesse\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.devadeas.fr\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9?\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#website\",\"url\":\"https:\\\/\\\/www.devadeas.fr\\\/\",\"name\":\"ADEAS\",\"description\":\"Association pour la D\u00e9fense de l&#039;Epargne et de l&#039;Actionnariat des Salari\u00e9s d&#039;Orange\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.devadeas.fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#organization\",\"name\":\"ADEAS\",\"url\":\"https:\\\/\\\/www.devadeas.fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.devadeas.fr\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/LogoBanniereBlogADEAS-1.png\",\"contentUrl\":\"https:\\\/\\\/www.devadeas.fr\\\/wp-content\\\/uploads\\\/2026\\\/06\\\/LogoBanniereBlogADEAS-1.png\",\"width\":202,\"height\":204,\"caption\":\"ADEAS\"},\"image\":{\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/adeas-asso\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.devadeas.fr\\\/#\\\/schema\\\/person\\\/f211a644cb2f568bb26120ca01bdf5b4\",\"name\":\"H\u00e9l\u00e8ne Marcy\",\"url\":\"https:\\\/\\\/www.devadeas.fr\\\/index.php\\\/author\\\/helene-marcy\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9? - ADEAS","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/","og_locale":"fr_FR","og_type":"article","og_title":"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9? - ADEAS","og_description":"Source :\u00a0 Challenges &#8211; 31.08.2009 Si la direction de France T\u00e9l\u00e9com s&rsquo;est refus\u00e9e \u00e0 tout commentaire, France T\u00e9l\u00e9visions a elle confirm\u00e9 avoir lanc\u00e9 une consultation sur l&rsquo;ouverture du capital de sa r\u00e9gie publicitaire. France T\u00e9l\u00e9com pourrait acqu\u00e9rir 30 \u00e0 40% de la r\u00e9gie de France T\u00e9l\u00e9visions, a-t-on appris lundi 31 ao\u00fbt aupr\u00e8s du syndicat CFE-CGC-Unsa [&hellip;]","og_url":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/","og_site_name":"ADEAS","article_published_time":"2009-08-31T08:18:28+00:00","article_modified_time":"2009-11-05T20:39:02+00:00","author":"H\u00e9l\u00e8ne Marcy","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"H\u00e9l\u00e8ne Marcy","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/#article","isPartOf":{"@id":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/"},"author":{"name":"H\u00e9l\u00e8ne Marcy","@id":"https:\/\/www.devadeas.fr\/#\/schema\/person\/f211a644cb2f568bb26120ca01bdf5b4"},"headline":"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9?","datePublished":"2009-08-31T08:18:28+00:00","dateModified":"2009-11-05T20:39:02+00:00","mainEntityOfPage":{"@id":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/"},"wordCount":421,"commentCount":0,"publisher":{"@id":"https:\/\/www.devadeas.fr\/#organization"},"keywords":["acquisition","diversification","strat\u00e9gie"],"articleSection":["L'action de l'ADEAS","Revue de web"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/","url":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/","name":"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9? - ADEAS","isPartOf":{"@id":"https:\/\/www.devadeas.fr\/#website"},"datePublished":"2009-08-31T08:18:28+00:00","dateModified":"2009-11-05T20:39:02+00:00","breadcrumb":{"@id":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.devadeas.fr\/index.php\/laction-de-ladeas\/regie-de-france-televisions-france-telecom-interesse\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.devadeas.fr\/"},{"@type":"ListItem","position":2,"name":"R\u00e9gie de France T\u00e9l\u00e9visions: France T\u00e9l\u00e9com int\u00e9ress\u00e9?"}]},{"@type":"WebSite","@id":"https:\/\/www.devadeas.fr\/#website","url":"https:\/\/www.devadeas.fr\/","name":"ADEAS","description":"Association pour la D\u00e9fense de l&#039;Epargne et de l&#039;Actionnariat des Salari\u00e9s d&#039;Orange","publisher":{"@id":"https:\/\/www.devadeas.fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.devadeas.fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.devadeas.fr\/#organization","name":"ADEAS","url":"https:\/\/www.devadeas.fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.devadeas.fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.devadeas.fr\/wp-content\/uploads\/2026\/06\/LogoBanniereBlogADEAS-1.png","contentUrl":"https:\/\/www.devadeas.fr\/wp-content\/uploads\/2026\/06\/LogoBanniereBlogADEAS-1.png","width":202,"height":204,"caption":"ADEAS"},"image":{"@id":"https:\/\/www.devadeas.fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/adeas-asso\/"]},{"@type":"Person","@id":"https:\/\/www.devadeas.fr\/#\/schema\/person\/f211a644cb2f568bb26120ca01bdf5b4","name":"H\u00e9l\u00e8ne Marcy","url":"https:\/\/www.devadeas.fr\/index.php\/author\/helene-marcy\/"}]}},"_links":{"self":[{"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/posts\/29","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/comments?post=29"}],"version-history":[{"count":7,"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/posts\/29\/revisions"}],"predecessor-version":[{"id":125,"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/posts\/29\/revisions\/125"}],"wp:attachment":[{"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/media?parent=29"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/categories?post=29"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.devadeas.fr\/index.php\/wp-json\/wp\/v2\/tags?post=29"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}